2013 Subaru BRZ: Introduction
Perhaps no automobile in recent memory has been the subject of such intense anticipation and resultant scrutiny as the 2013 Subaru BRZ coupe. Designed in conjunction with Toyota, and the mechanical twin of the Scion FR-S, the Subaru BRZ breaks new ground for the Japanese brand. The BRZ steps away from Subaru's all-wheel drive branding in North America to become its very first rear-wheel drive model ever offered outside of its home market, and it also represents the first time the automaker has allowed another manufacturer to take over the styling reigns while it concerned itself largely with the engineering of the vehicle's platform.
Most importantly, the Subaru BRZ was designed with fun foremost in mind - not practicality, not fuel efficiency, not pure high performance, but fun. Yes, the lightweight BRZ has been carefully balanced so as to reward on-track driving, but the true measure of the compact coupe is the wide smile that it plasters across one's face almost every single time the key is turned in the ignition.