Chrysler’s SRT Brand
Fans of high-performance driving are no doubt well aware of the activities of the SRT group within the Chrysler Corporation. Responsible for such iconic creations as Viper and Prowler, the SRT group, until now, has been merely an organization within the overall Chrysler corporate structure.
Starting with the 2012 model year, SRT becomes a brand unto itself, complete with a chief executive officer in the person of Ralph Gilles (pronounced Jeels), who is also Chrysler’s director of design. After a brief stint as president of Dodge, Gilles has been handed the reigns of the newly minted Chrysler performance division.
To mark the introduction of the brand, Gilles is letting four white-hot models off the chain simultaneously to scald the streets and attract mad coin to Chrysler’s coffers. And while we’ve seen all four of these models before, for 2012, they’ve been reinvigorated with more performance—thanks to a new 6.4-liter HEMI V8 engine, methodically crafted suspension systems and a raft of purpose-specified comfort, convenience and infotainment systems.