Here’s an interesting little factoid: When the 2013 Smart Electric Drive goes on sale here later this spring, it already will represent the third generation of EVs from the brand. Surprised? I was, but it’s not like Smart’s EV sales are helping much with awareness. Consider: According to the Hybrid Cars Dashboard, the brand sold just 139 units of its all-electric Smart Fortwo during all of last year—and has delivered just two in the first quarter of 2013.
But here’s another surprise: Rather than giving up, the brand is launching the 2013 Smart Electric Drive as an all-new entry in the electric vehicle marketplace, supported by the 11-city “FunTestDrive” tour that will visit:
- Los Angeles (April 19-28)
- Portland, Oregon (May 2-3)
- San Francisco (May 11-12)
- San Diego (May 18-19)
- Dallas (May 25-26)
- Atlanta (June 1-2)
- Miami (June 8-9)
- Washington, D.C. (June 15-16)
- Hoboken, N.J. (June 22-23)
- Brooklyn (June 29-30)
- Chicago (July 6-7)
Visitors can expect plenty of opportunities to drive and learn more about the 2013 Smart Electric Drive during the events, more details about which can be found at: www.SmartCarFunDrive.com.
As for the car itself, perhaps the key detail is that it will be the most affordable electric vehicle in the country, brandishing an MSRP of $25,000; to put that into perspective, the cost of the all-electric 2013 Fiat 500e will start at $32,500. And those numbers are before factoring in the growing array of special incentives offered by federal, state and local governments. Thus, taking into account solely the $7,500 tax credit from the U.S. government, the net price of the 2013 Smart Electric Drive comes down to $17,500; in California, which offers an additional $2,500 in state incentives, the net cost of the car would be just $15,000.
You also get advantages like those covered on the next page …