Toyota’s youth-oriented brand’s first models went on sale in June of 2003, after being introduced at the Los Angeles Auto Show in January of that year. Initially, Scion automobiles were offered only through 105 dealers in California. In February of 2004, the brand was expanded to the rest of the United States.
The first two new Scion cars offered in the U.S. were the boxy xB, which became the iconic model for the brand, and the more wedge-shaped xA, which looked almost conventional in comparison. The models were offered in one rather well equipped state of trim, to simplify the purchase process.
Youth oriented events with edgy pop bands and DJs in such offbeat venues as Alcatraz Island in the San Francisco Bay were held to promote the brand. Scion also targeted the demographic with small, regional-based viral marketing campaigns. Online advertising was a heavy component of the marketing mix, but rather than simple banner ads and skyscrapers, Scion used quirky campaigns like Scion xPressionism to allow Web users to design their own Scion models with graphics, decals and aftermarket parts.
Scion reviews here on the Autobytel Website are produced based on the findings of knowledgeable and dedicated professional automotive reviewers who offer detailed analysis of the performance, interior treatments, safety equipment of new Scion cars. Our Scion reviews also closely examine the engines, drivetrains, and dynamic attributes of the automobiles in an effort to arm you with the most comprehensive product knowledge available.
The point of these Scion reviews is to empower you to make the smartest purchase decisions possible.