2014 Ram ProMaster Pricing Update
Fiat’s Commercial Van Rebadged and Starting at $26,030
The plot may sound familiar, but the Chrysler Group is no doubt hoping for a happier ending: The automaker that helped introduce Euro-style commercial vans to this country—selling the Mercedes-Benz Sprinter after the Daimler-Chrysler “merger of equals” in the 1990s—is trying its luck again with the 2014 Ram ProMaster lineup.
Based on the globally successful Fiat Ducato platform, the ProMaster will be able to cover the vast majority of business needs with multiple roof heights, wheel-bases and weight ratings, along with chassis cab, cutaway and traditional cargo-van configurations. More importantly, the 2014 Ram ProMaster series will serve up best-in-class marks for fuel economy, cargo capacity, payload, ownership costs, turning radius, interior ceiling height, step-in height and powertrain warranty. And while we’re on the topic of powertrains, let’s pause to note that the ProMaster will offer owners either the Chrysler Group’s trusty 3.6-liter Pentastar V6—a multiple winner of Ward’s 10 Best Engines honor—or the first U.S. deployment of the company’s 3.0-liter I4 EcoDiesel. The former is mated with a six-speed automatic transmission, while the latter gets a six-speed “automated manual.”
“As Ram takes a larger presence in the commercial truck market, the 2014 Ram ProMaster is a great addition, contributing to a one-stop shop of commercial-duty Ram trucks and vans,” said Fred Diaz, president and CEO of the Ram Truck Brand and Chrysler de Mexico. “The ProMaster answers to key segment demands with best-in-class features, quality, durability, capability and low total cost of ownership.”
(See next page for MSRP information for the 2014 Ram ProMaster.)