There's been plenty of light-duty love for the Ram roster in recent months, but it's not like the 2014 RAM 2500 and the rest of the HD lineup has been slacking off: In February, the 2500/3500 were recognized as part of the Strategic Vision "Most Loved Vehicles in America" list, winning the Heavy Duty Pickup segment, and then sales shot up by 28 percent in March. Now, the brand is looking to capitalize on that momentum with a new appearance package for the award-winning pair. The aptly named "Black Package" was introduced this month at the Atlanta International Auto Show to deliver an "even more imposing visual appearance treatment" to the trucks.
Explained Reid Bigland, president and CEO of the Ram Truck Brand for Chrysler Group LLC: “Ram has continually pushed the limits of truck design and paved new themes that have been copied by competitors. The Black Package on the Ram Heavy Duty is proof that our designers are passionate about trucks and will continue to maintain our trendsetting leadership.”
More specifically, the 2014 Ram 2500 starts off the Black Pack with an MSRP of $42,140 and an all-black exterior, including 20-inch black aluminum wheels, a black grille surround with model-specific black inserts, front and rear bumpers, and grille and tailgate badging. But to enhance the clean, menacing look of the truck, all other body-side badging has been removed (except for a diesel logo for trucks ordered with a Cummins powerplant). Also, exterior lighting for the 2014 Ram 2500 gets fine-tuned as well, with dark details like black headlamp bezels and black-finished taillamps; speaking of which, those taillamps are composed of LEDs and are set off by LED side markers.
The Black Package further includes Parkview and ParkSense technologies to help customers feel more confident maneuvering the 2014 Ram 2500 and friends.
On sale now, the style package currently is available on the 2014 Ram 2500 and 3500, in single rear-wheel configurations, Crew or Mega Cab body styles, and Big Horn, Lone Star, and Laramie models.