The veritable sweet spot of the American auto industry, pickup trucks are as much a part of life in the USA as baseball, hamburgers, milk shakes and fireworks on the Fourth of July. Because of this, the segment is one of the most competitive in the auto industry. Thing is, these vehicles are being called upon to do more than haul tools and materials to and from jobsites. People are using pickup trucks as their primary mode of transportation.
Automakers are recognizing this and building more and more features into trucks that were previously only found in very nice cars. Additionally trucks are being engineered to ride more smoothly, hand more adroitly and just generally coddle their occupants more. With this in mind, the Dodge Ram product planning team set about specifying the parameters of the all-new 2013 RAM 1500 pickup truck.
Easily the quietest pickup truck we’ve ever driven, the 2013 Ram 1500 is a technological tour de force, representing an outstanding achievement in improvement over an already fine product. The Ram product team say they were after four key areas of improvement; design, technology, features, and fuel economy.