With some notable new variants on the way—including the refreshed 2015 sedan and sportier Versa Note SR hatch—the 2014 Nissan Versa roster began digging itself out of an early-season sales hole in April, when dealers delivered 10,481 units and a steep 46.5 percent jump in volume. To provide some context here, even with that record April performance, the 2014 Nissan Versa remains in the red on a year-to-date basis, with its 45,084 deliveries through the first third of 2014 running 2.9 percent behind its 2013 pace.
But not only will the 2014 Nissan Versa get some help from those just-mentioned new models going forward, it also will continue to be backed by some sizzling sellers from other key vehicle segments. For example, the subcompact Versa is just part of a 1-2-3 punch in the heart of the car categories, leading off a lineup that also includes the compact Nissan Sentra, with 14,080 April sales (up 31.2 percent) and midsize Nissan Altima, which garnered an April record of its own on 25,004 sales (up 13.7 percent).
Further, two of the brand's compact crossovers also entered the record books for April: The Nissan Rogue's 15,066 deliveries last month marked a significant 26.6 percent spike in demand, and the Nissan JUKE, building on the buzz surrounding the refreshed 2015 model, enjoyed a 55.2 percent surge in sales, thanks to 3,795 sales. That kind of success is a good sign for the future, since the compact crossover categories are among the hottest in the country right now. And on the topic of the future, Nissan continues to point the way to a high-efficiency future for drivers with the 2014 Nissan LEAF.
The all-electric LEAF raised its sales volume by 7.8 in April by delivering 2,088 units.
Other Nissan sales highlights from April included:
- Nissan 370Z—791 sales, up 39.3 percent
- Nissan GT-R—123 sales, up 19.4 percent
- Nissan Frontier—5,697 sales, up 10.5 percent
- Nissan Armada—908 sales, up 17.5 percent
- Nissan NV—1,367 sales, up 53.3 percent
- Nissan NV200—938 sales, up 369 percent
When all was said and done, the Nissan brand had delivered 94,764 new vehicles in April, setting its 13th month sales record in the past 14 months, while also increasing volume by 18.5 percent—more than Chevy, Ford, Toyota, Honda or any other full-line auto brand.