2012 Nissan Versa Brings Low Prices, High Sales
August 2011 Sales Up 14.9 Percent
It looks like the 2012 Nissan Versa is picking up right where the old one left off: Backed by an all-new sedan model that remains the least-expensive mainstream car in America, the ’12 Versa jumped right to the top of the subcompact sales chart in its first full month on sale. It’s an especially notable feat, because unlike the situation during most of calendar year 2010, when the segment was primarily populated by older models, today’s subcompact entries include a number of completely redesigned next-gen players like the Ford Fiesta (which went on sale in the second half of 2010), Hyundai Accent and Kia Rio.
In addition, the fresh crop of compacts—including the Chevy Cruze, Honda Civic, Hyundai Elantra and Ford Focus—has likely been stealing customers from the subcompact segment as well, thanks to significantly higher levels of quality offered by the post-meltdown versions of those popular vehicles.