Despite the expected November debut of an all-new model, the 2013 Nissan Rogue won't be going out of production anytime soon. Instead, the record-setting crossover—and the second-best-selling vehicle in the Nissan lineup—will be renamed the 2014 Nissan Rogue Select and will go on sale in January 2014 with an MSRP of "less than $20,000," according to the brand. That would be at least $300 below the current starting price of a 2013 Nissan Rogue, while marking another noticeable next step for the Nissan company's increasingly value-oriented approach to pricing.
"As the compact SUV segment is becoming very specialized, there is an opening for a low-cost, high-content offering, which is a gap that Rogue Select will fill," said Fred Diaz, divisional vice president, Sales and Marketing, Nissan North America, Inc. "Rogue Select will allow Nissan to continue its strong performance in the segment, which will only get stronger once the all-new, U.S.-built 2014 Rogue goes on sale."
At that stage, the brand will offer a particularly wide range of what most folks actually would consider compact crossovers, and those entries, in turn, would complement the largest family of crossovers in the industry:
- Nissan Juke—162.4 inches, 5 seats
- Nissan Rogue Select—183.3 inches, 5 seats
- Nissan Rogue—182.8 inches, 5 or 7 seats
- Nissan Murano—189.9 inches, 5 seats
- NIssan Murano CrossCabriolet—190.1 inches, 4 seats
- Nissan Pathfinder—197 inches, 7 seats
And that's in addition to the brand's body-on-frame SUVs, the Nissan Xterra and Nissan Armada.
Now, exact pricing—of both the 2014 Nissan Rogue Select and its rivals—will have a lot to do with how this experiment works out, but until we get that information we can use the promised sub-$20,000 MSRP to guesstimate where the Rogue Select will fit on the segment's pricing leaderboard ... .
2014 Nissan Rogue Select: The Low-cost Selection
Even a price of admission of $19,999 would give the 2014 Nissan Rogue Select a healthy cost advantage over almost all of its top rivals, excepting only the 2014 Dodge Journey. That competitor is offered at a low point of $19,495 by another brand that's aggressively holding down MSRPS—see also the Dodge Grand Caravan at $19,995. But all other mainstream players have current sticker prices that start well above $20,000, as shown below (with August sales performances included as well):
- 2014 Ford Escape—$22,700; 26,714 sales, -5.2 percent
- 2014 Chevrolet Equinox—$24,360; 25,073 sales, +23.9 percent
- 2014 Dodge Journey—$19,495; 8,890 sales, +12 percent
- 2014 Honda CR-V—$22,945; 34,654 sales; +45.1 percent
- 2014 Toyota RAV4—$23,300; 23,502 sales, +49.8 percent
- 2014 Nissan Rogue Select—<$20,000; 17,273 sales, +36.8 percent (as the 2013 Nissan Rogue)
- 2014 Nissan Rogue—$22,490
Further, the current Nissan Rogue is running ahead of last year's record sales pace by 16 percent through the first eight months of 2013, making it just about a lock to set another new volume mark this year.