Here’s an unsurprising development: After rolling out under-the-radar price decreases for key members of its lineup last month, the Nissan brand has seen those entries respond with some downright impressive May sales results. In fact, the Nissan division’s performance was so strong—with 106,558 deliveries that led to a 31.2 increase in sales—that it not only set an all-time May sales record, but it also helped Nissan North America as a whole do the same. And that’s despite a 25.4 decline in May sales for its luxury division, Infiniti. Further, the automaker’s 24.7 overall U.S. sales growth, reflecting 114,457 deliveries, led all mainstream competitors in May.
Of course, a trio of all-new models in some of the industry’s top segments is helping as well.
As reported by Jose Munoz, senior vice president for Sales and Marketing for Nissan Americas: “We are in the midst of launching five all-new, top-selling Nissan models in 15 months, and the effort is paying off. Altima, Pathfinder and Sentra, the first three of these launches, are up a combined 64.6 percent in May, which shows that our new products are hitting the sweet spot of delivering the innovation, style and value that buyers want.”
#May Auto Sales: Nissan Sets May Record for Deliveries
May Auto Sales: Nissan’s Notables
The Nissan division’s record May sales volume was backed by a pair of individual May records, for the redesigned 2013 Nissan Pathfinder and the 2013 Nissan Rogue. The Pathfinder, now in a more consumer-friendly crossover configuration, sold 9,340 units (up 292.9 percent), and the Rogue actually had its best month ever—delivering 17,333 sales and a 44.7 percent advance in volume.
As mentioned, the brand’s other recently redesigned entries, the Nissan Altima and Nissan Sentra also did yeoman’s work in May. The former, battling it out in the highly competitive midsize sedan segment, scored a 40.8 percent jump in sales on the strength of 31,940 deliveries—and outsold the likes of the Ford Fusion, Chevy Malibu, and Hyundai Sonata. The 2013 Nissan Sentra, the brand’s compact contender, enjoyed a 64.5 percent May growth rate, thanks to 12,504 sales. Also gaining considerable ground in May for the brand were the Nissan Frontier (6,570 sales, +19.9 percent) and Nissan Xterra (1,861 sales, +32.8 percent), but perhaps the biggest sales news from the company came from the 2013 Nissan LEAF.
Now, it must be pointed out that affordability is making a difference here, too. Since the brand launched the made-in-America 2013 Nissan LEAF in March, featuring a new, lower-priced starter model, sales for the EV have increased by 332.6 percent; that momentum continued through May, when the Nissan LEAF’s 2,138 sales marked a 319.2 percent jump over the same month last year.
And despite the challenging results for Infiniti, Nissan’s premium brand did have one bright spot in May: The 2013 Infiniti JX premium seven-seat crossover grew sales by 20 percent, delivering 2,952 units and its highest monthly sales total since it went on sale in March of 2012.
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