Here’s an unsurprising development: After rolling out under-the-radar price decreases for key members of its lineup last month, the Nissan brand has seen those entries respond with some downright impressive May sales results. In fact, the Nissan division’s performance was so strong—with 106,558 deliveries that led to a 31.2 increase in sales—that it not only set an all-time May sales record, but it also helped Nissan North America as a whole do the same. And that’s despite a 25.4 decline in May sales for its luxury division, Infiniti. Further, the automaker’s 24.7 overall U.S. sales growth, reflecting 114,457 deliveries, led all mainstream competitors in May.
Of course, a trio of all-new models in some of the industry’s top segments is helping as well.
As reported by Jose Munoz, senior vice president for Sales and Marketing for Nissan Americas: “We are in the midst of launching five all-new, top-selling Nissan models in 15 months, and the effort is paying off. Altima, Pathfinder and Sentra, the first three of these launches, are up a combined 64.6 percent in May, which shows that our new products are hitting the sweet spot of delivering the innovation, style and value that buyers want.”