Prejudice. It seems like a heavy and out-of-place topic for the pages of an automotive website. Talk of how people perceive other individuals or groups, and the negative implications of that, belongs in other forums, discussed by greater minds.
But, this is the right venue, and we're just bright enough, to discuss the concept of car prejudice. The idea came to mind after recently driving the 2010 Nissan Maxima, a vehicle that, much like the late Volkswagen Phaeton, a luxury sedan that failed to find a broad audience because it was offered by VW, has often been overlooked or ignored. Though it has attracted its share of fans, the Maxima is not considered by premium shoppers focused on driving home an Infiniti or Acura, while the bulk of visitors to a Nissan showroom will find all they need in the hot-selling and affordable Altima.
It would seem that the Nissan's top-shelf four-door is a car without a home, but we're inclined to suggest that it's a premium sedan sans the premium badge. Savvy sport sedan shoppers will gaze past the name on the grille and check out the style, performance, and amenities offered by the 2010 Maxima.