Making volume sales a prominent goal for a particular model can sometimes mean diluting a few of its past characteristics in order to please a wider range of drivers. When Nissan set out to redesign its popular Nissan Altima mid-size sedan its target was the Toyota Camry, that bastion of mass market appeal that aims to satisfy as many potential buyers as possible while not offending anyone in the process. The Camry formula is a successful one, as it has helped to make the Toyota the most popular family car available.
The 2013 Nissan Altima 3.5 SL marks a turning point for the brand, one that sees the company moving away from the engaging driver experience that has helped to define past versions of the car. Instead, the Altima has been refocused to challenge the Camry when it comes to comfort, features, and ride. The question becomes: how many current Altima owners will be on-board with the new program once trade-in time comes around?