2013 Nissan 370Z: Introduction
The 2013 Nissan 370Z coupe is somewhat of an elder statesmen in a segment of the market that suddenly seems more crowded than it has in years. With upstarts like the Scion FR-S/Subaru BRZ offering performance fans a choice of affordable rear-wheel drive coupes, and former Detroit-muscle-turned-sports-cars like the recent Ford Mustang V6 providing a credible alternative to traditional hot handlers, the Nissan 370Z finds itself swamped with competitors.
Fortunately for Nissan, the current-generation Z car has more than a few tricks left up its sleeve, especially in the styling department, which allows it to carve out its own unique space in the face of its rivals. The question then becomes how many buyers, exactly, are looking to share that space with the 370Z from within the snug confines of its two-seat cockpit?