New Volvo Pictures
As you can tell by the latest new Volvo images, much has changed in recent years for the famed Swedish auto brand, which was incorporated in 1927, owned by Ford from 1999-2010, and is now controlled by China’s Zhejang Geely Holding Group. Notably, both the Blue Oval and Geely have pushed to move Volvo beyond its safety-only reputation, and Autobytel’s gallery of new Volvo pictures is an ideal way to explore the latest changes, both inside and out.
The current roster, for example, is highlighted by a fresh, more aggressive approach to design that welcomes upscale cues like LED lighting, while Volvo cabins rely on a wealth of premium materials for surprisingly lux environments. The results hearken back to Volvo’s brief design heyday in the late 1950s/early 1960s, when the Amazon and P1800 were first introduced, and make for a startling contrast with the boxier cars that came after and defined the Volvo brand for generations of customers. In fact, as the Volvo faithful will remember, the cars were “celebrated” for having the aerodynamics of a brick in past generations—something the current crop certainly won’t have to worry about.
Just remember, although you can’t see what’s going on beneath the sheet metal in these new Volvo pictures, you can rest assured that engineers will continue to introduce new safety measures, like the recently released Pedestrian and Cyclist Detection technology with full auto-braking and rear cross-traffic alert, along with a a new generation of powertrain innovations that combine turbocharging and supercharging in one engine for multiple benefits.