If any car brand deserves to have a portfolio representing its products here, these new Kia pictures show Kia Motors absolutely does. Kia’s first U.S. offering, the 1994 Kia Sephia was one of the homeliest cars to ever inhabit an American showroom. However, in recent years, the brand has undergone a concerted effort to improve Kia automobiles on every front.
This has resulted in greatly improved reliability, stunning new designs—as you’ll see in this collection of new Kia images—and a brand new factory in the United States. Identifying design as its "core future growth engine", the company recently hired former Audi design head Peter Schreyer as its chief design officer.
Schreyer infused Kia’s product portfolio with crisp, European-looking designs any premium manufacturer would be proud to park in its dealer’s showrooms. The sleek lines and elegant details Schreyer brought to Kia vehicles have resulted in one eye-catching model after another from the brand that gave the world frumpiness on wheels in the form of that first Kia Sephia.
Further, determined engineering has improved the reliability aspect of Kia cars as well. The company now offers one of the strongest warranty protection programs available. This has improved consumer confidence considerably. As you’ll see in these new Kia photos, today’s Kia vehicles are among the most desirable in their price ranges.
A word derived from the Sino-Korean word ki ("to come out") and the letter a (which stands for Asia). Kia, roughly translated means "to arise or come up out of Asia" or "rising out of Asia".