Within this collection of new Hyundai pictures, you’ll find some of the most affordable new cars available. The first Hyundai model to be offered in the United States was the 1986 Hyundai Excel. A runaway best seller, the Excel offered crisp styling (Giugiaro again), and an incredibly reasonable base price.
However, it ultimately turned out the only thing the Hyundai excelled at was breaking down. When consumers figured this out, sales plummeted. The Excel’s follow-up, the Sonata, wasn’t a whole lot better. While the numbers were down considerably, Hyundai’s still sold—but only to people who couldn’t afford anything else.
In 1998, the company began a concerted effort to turn its image around. Hyundai Motor Group invested heavily in the quality, design, manufacturing, and long-term durability of its vehicles. It added a 10-year or 100,000-mile warranty to cars sold in the United States and launched an aggressive marketing campaign. This collection of new Hyundai images reveals the strides the company made in styling in particular,
When the economy went bad in 2007, Hyundai Motor America offered to buy its cars back from customers if they purchased a Hyundai and subsequently lost their jobs. The marketing group followed that up with giving its customers free gas for a year.
Savvy moves like those, along with a broad model range of attractive designs and expanding its product portfolio into nearly every segment of the automotive marketplace have attracted a great deal of positive attention to the brand. Hyundai now finds itself considered among the most respected car companies in the world.