Any collection of new Fiat pictures has to include the venerable Fiat 500 model—particularly since that is the first car the company came back to the United States with in 2011.
However, the Italian Automobile Factory of Turin (Fabricca Italiania Auttomobili Torino) more generally known as Fiat was founded in 1899.
While new Fiat cars are value oriented today, in the early days of the company, a Fiat was an exotic purchase in the U.S—as well as an expensive one. A 1908 Fiat cost $4,000, while a 1908 Ford Model T could be had for $825. Ironically, as manufacturing efficiencies drove the cost of a Model T down, the price of a Fiat escalated. By 1918, $525 would put a Model T underneath your seat—but the Fiat’s price had escalated to $6,400.
As the years passed, Fiat became known in the U.S. for producing small, quirky, fun to drive cars with good fuel economy—if not exactly stellar reliability. The Fiat 1500 was quite popular in mid 1960s. The Fiat 124 sports car was the most notable two-seat Fiat model offered here in terms of sales—but ultimately it failed along with the Fiat X1/9 and the front-drive 128.
The company left the U.S in 1984.
However, its purchase of Chrysler in 2009 gave Fiat a ready-made distribution network in North America and led to the reintroduction of the brand to the United States. Within this collection of new Fiat photos you’ll find the models spearheading the company’s return to this market.