What it is
Now would be a good time to introduce a competitive model that buyers want, like a 220-horsepower SUV with seating for up to seven passengers and enough advanced electronics to keep the driver and his co-horts entertained for endless roadtrip miles. For kicks and giggles, toss in an optional four-wheel-drive system that puts grip to all four tires with the simple turn of a knob. Finally, give it an adventurous, outdoorsy name that’ll make shoppers dream of off-roading, trips to the lake and mountains, and toting a kayak to remote rivers.
It’s the redesigned 2007 Mitsubishi Outlander, and it’s due to arrive during the latter half of 2006.