Believe it or not, when the new 2013 MINI Clubvan goes on sales here in the U.S. this autumn, it will mark the first time that “trend-conscious commercial users can … make a stylish and sophisticated statement when carrying out deliveries to their equally discerning customers.”
That’s because the Clubvan will offer the avant-garde appearance of today’s MINI along with the built-in functionality of a small panel van with a flat load floor. It’s reminiscent of the strategy that Chevrolet used with the Chevy HHR a few years ago, although MINI can look back to the Morris MINI van of 1960 to play the heritage card. That model, built on a stretched chassis of the original Mini, essentially swapped its rear seats for an unwindowed cargo area—just like the Clubvan will.
“The MINI Clubvan is a versatile choice both for upmarket commercial applications and for non-mainstream leisure and lifestyle use,” according to the brand. “It is in its element whenever special cargo-carrying jobs need to be handled in style.”