Perhaps the Mercury model with the most notoriety of all was the Mercury Cougar. Introduced in 1967—and based on the Ford Mustang—the Cougar offered graceful good looks, performance, and luxury, all in one package.
All of this was best embodied in the Cougar XR-7 models.
In fact, Mercury’s image was totally wrapped up in the Cougar by the time the 1970s rolled around. In commercials and print ads the marketing team was advising customers to visit “The Sign Of The Cat”, regardless of the Lincoln or Mercury model being advertised.
In fact, the Cougar was such an integral part of Mercury’s brand identity, the product planning team starting naming other Mercury models after cats to remind people they were Mercurys. Thus was born the Mercury Lynx and the Mercury Bobcat automobiles in response to the need to downsize after the 1973 energy crisis.
Neither of which really worked.
After the 1970s it was pretty much downhill for Mercury, with the brand’s last real energetic gasp being the 1999 Mercury Cougar. This time configured with a front-drive platform, the nicely equipped car featured sleek styling, a good price, entertaining road manners, and a good degree of sales success. Unfortunately though, the car it was based upon didn’t do so well and Ford killed it.
Autobytel’s journalism team has thoroughly road tested each new Mercury car you see reviewed here to produce these Mercury reviews. This is done in an effort to provide you with the most accurate information available to assist your car buying process. Autobytel's Mercury reviews examine the models closely to provide you thorough, well-considered, unbiased expert analysis.