2006 Mercury Milan Preview
Upscale Accord Competitor
Today, it's clear that yesterday's marketing philosophy has Mercury firmly back in its grip for the foreseeable future. That's how Lincoln-Mercury President Darryl Hazel is able to assert that his "more new products, faster," business strategy is working. Witness the debut of the swanky new 2006 Mercury Milan, a handsome sedan with a sound foundation that splits the already narrow difference between a Ford Fusion and Lincoln Zephyr in an effort to "attract younger buyers, and many women, who might otherwise buy European or Asian brands," according to Phil Martens, Ford Group vice president of product creation.