With Mercedes-Benz and BMW locked in a tight battle for sales supremacy in the United States, both brands have been noticeably accelerating their efforts to gain an edge in the marketplace. The latest example: M-B has significantly refreshed the 2014 Mercedes-Benz E-Class for the new model year, going far beyond the traditional mid-cycle massage with a vehicle that explicitly pulls forward technology from the next generation of the brand’s flagship sedan. In fact, per the automaker: “No less than eleven new or optimized assistance systems from the future S-Class celebrate their world premiere in both the [2014 E-Class] sedan and wagon models.”
"We are setting clear trends in terms of safety, design and efficiency with the new E-Class,” added Dr. Joachim Schmidt, executive vice president of Sales and Marketing for Mercedes- Benz Cars. “It puts many technical innovations on the road and undoubtedly is the best E-Class ever. This also finds expression in its design and its carefully revised interior, which bring a breath of fresh air to the luxury class. The 'E' thus continues to hold its place at the very top of this demanding segment."
Drivers can look for the sedan and wagon models to begin reaching dealerships in the spring of next year, with the hi-po AMG variants slated to arrive in the fall.
And now, with all that in mind, let’s take a quick look at the 2014 Mercedes-Benz E-Class with a specific focus on the trends called out by Schmidt.