Mazda is using the next installment of Star Trek to help promote the new Mazda6 midsize sedan. Kicking off this month, Mazda will be airing a new commercial that features the 6 and clips from Star Trek Into Darkness that feature the tagline of “turning science fiction into science.”
But that’s not all. Mazda will be a part of the Star Trek app on iOS and Android devices that allows users to enter sweepstakes, buy movie tickets, unlock coveted film-related content and stay connected tp Star Trek news. The app will also have several interactive missions that will involve Mazda and Star Trek. Users who complete these missions can get prizes, exclusive materials, videos and content.