2013 Mazda MAZDA3 i Grand Touring Review: Introduction
Mazda is a car company clawing its way back to fiscal responsibility after a few years spent wandering the wilderness of illiquidity suffered at the hands of the global economic crisis and the dissolution of old corporate partnerships. A significant driver of Mazda's return to relevance has been the fruits of its own self-investment in fuel-saving technologies, not the least of which being the Skyactiv engine design that has become the centerpiece of its current vehicle lineup.
The 2013 Mazda Mazda3 i Touring represents the next vessel for Skyactiv technology after it initially debuted in the CX-5 crossover. The compact MAZDA3 hatchback is, on paper at least, the perfect match for the new frugality-first drivetrain philosophy taking hold at the Japanese company, given that the entry-level car is often sought out by buyers on a budget looking for an efficient and affordable daily driver. Does the MAZDA3's Skyactiv-G engine match up well with the lively, dynamic chassis design that has become a Mazda trademark, or has the Japanese brand traded in some of its 'zoom-zoom' for a bigger chunk of the small car market? Read on to find out.