2015 Lincoln MKC Preview: 2013 Los Angeles Auto Show
Why the 2015 Lincoln MKC Matters:
Lincoln is a company in search of a renewed identity, or so goes the trope that has followed (or haunted) the brand for the better part of the last decade. Parent company Ford has invested time, money, and effort in endowing Lincoln with a full lineup of competitive cars and trucks -- a labor that has most recently born fruit in the latest MKZ sedan.
Enter the 2015 MKC sport-utility vehicle, then, as the next step in turning perception of Lincoln away from the company that only produces heavy, body-on-frame Navigators. The MKC will have importance for Lincoln in distracting customers focused only on European brands, and convincing them that there is a compelling option other than the larger, more expensive, and aging Cadillac SRX.