The brand behind the iconic Continental models, Lincoln’s history goes all the way back to 1917. Henry Leland started the Lincoln Motor Company with his son Wilfred in 1917. When Lincoln eventually got into financial trouble it was purchased by Ford, which was ironic because Ford had been pushed out of his second car company by a pack of moneymen led by Leland. That company went on to become Cadillac, which was eventually purchased by William C. Durant to become the General Motors flagship automobile brand—and Lincoln’s chief American competitor.
The first Lincoln Continental appeared in 1940, it was followed in 1956 as the Lincoln Continental Mark II. Actually positioned above the Lincoln marque in Ford’s brand portfolio, the 1956 Lincoln Mark II was essentially hand-built like a Rolls Royce and Ford charged Rolls-Royce money for it too —$10,000 (almost $90,000 in today’s money). Even still, the cars were sold at a loss of some $1000 each.
Going into the second decade of the 21st century, new Lincoln models are establishing a new identity for the venerable brand. While Lincoln automobiles are noted for having the nicest interiors of any American brand, the marketplace has shifted to a more European-oriented definition of luxury. Lincoln is adapting to the new paradigm, while still reflecting the core values of the historic marque.
Autobytel’s Lincoln reviews provide insights to how the company is managing this, while also reporting on all of the other aspects of the vehicles you need to consider as a part of your car-buying process. Our team of professional automotive reviewers infuses our Lincoln reviews with first-hand experiences informed by their many years of experience in the automotive industry.