Looking In A New Direction With Lincoln

Lincoln has been undergoing a bit of a transformation during the past couple of years with the introduction of the MKZ sedan, the upcoming MKC crossover, new dealerships, ad campaigns, heading to China, and the rebranding of Lincoln. But what is Lincoln's end goal? What do they hope to accomplish with this transformation? Well, at the Detroit Auto Show, we had the chance to sit down and talk with Matt Van Dyke, Lincoln's Global Director of Sales, Marketing, and Service to ask what's in store.