For quite a long time now Lincoln has been a brand without a clear identity, an automaker wandering the premium wilderness without any clear sense of what, exactly, a Lincoln actually was. A Ford with a higher quotient of technology? A stepping stone to a more upscale marque such as Mercedes-Benz? Or merely the nicest car you can rent at the airport?
The redesigned 2013 Lincoln MKS EcoBoost is a vehicle that is meant to define what buyers can start to expect more of from this storied marque. Everything about the MKS EcoBoost - from its looks, to its ride, to its features, and overall execution - speaks to a future where Lincoln has found a path that will not only bring it more sales, but also increased respect in the premium segment.