2013 Lincoln MKS EcoBoost: Introduction

For quite a long time now Lincoln has been a brand without a clear identity, an automaker wandering the premium wilderness without any clear sense of what, exactly, a Lincoln actually was.  A Ford with a higher quotient of technology?  A stepping stone to a more upscale marque such as Mercedes-Benz?  Or merely the nicest car you can rent at the airport?

The redesigned 2013 Lincoln MKS EcoBoost is a vehicle that is meant to define what buyers can start to expect more of from this storied marque.  Everything about the MKS EcoBoost - from its looks, to its ride, to its features, and overall execution - speaks to a future where Lincoln has found a path that will not only bring it more sales, but also increased respect in the premium segment.

 



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