2011 Lincoln MKS: Introduction
American luxury cars are in a tough battle. The manufacturers have to fight off the stodgy image with one hand, and with the other hand they try to welcome back those loyal customers who like the old-style of luxury. This puts Lincoln at a crossroads and parked right in the middle is its MKS sedan.
The Town Car is on the way out, which means the MKS is the future of Lincoln's large sedan. Lincoln knows it cannot survive by making cars that satisfy the land yacht crowd, but it should not completely ignore them either. After all, when a Town Car comes back to the dealer for a trade in, no salesperson wants to tell the owner that Lincoln no longer wants them as a customer.