Sadly, people have – and will – continue to buy it.
In all fairness, the Mark LT is a fine truck, marked by a spacious five-passenger cabin, a capable 300-horsepower V8 engine, a long list of standard features, and impressive five-star safety ratings. But here’s the thing – all of that can be said of the Ford F-150, a truck that, sans all the chrome and a few visual tweaks, is identical but sells for thousands less. Granted, the Lincoln comes with a longer warranty, but buyers can purchase an extended warranty with their F-150 and still come out ahead. Plus, the Ford is available in regular and extended cab versions, whereas Lincoln dealers only offer crew cabs.
Cadillac has made a successful go of rebadging trucks like the Chevrolet Suburban and Avalanche in a way that attracts buyers. However, unlike those Caddys, the 2006 Lincoln Mark LT looks and feels every bit a Ford, from the identical headlights to its similar interior materials, and that glued-on tailgate reflector isn’t fooling anyone.
Next time you head to the grocery store, do yourself a favor and give the no-name stuff a try, and make the trip in an F-150 instead of a glitzy but nearly identical Lincoln Mark LT.