Launched with the tagline, “ The Relentless Pursuit of Perfection” along with ads showing a pyramid of champagne glasses sitting undisturbed on the hood of a LS 400 running at redline on a dynamometer, it was plain from the beginning this was a smooth running, luxurious car for buyers with champagne tastes.
Introduced at the 1989 Detroit Auto Show, the Lexus automobiles came to market the following September with a base price of $38,000 for the LS 400, but with the accoutrements of the competing $60,000 Mercedes-Benz S-Class and the $55,000 BMW 7 Series. The Lexus autos were noted for their quietness, luxuriously well appointed and ergonomically correct interior treatments, engine performance, build quality, aerodynamics, fuel economy, and value. It was one of the few times in the history of the automobile all of those qualities could be ascribed to the same car simultaneously.
Introduced alongside the LS 400 was a V6-powered front-drive model called the ES 250, which was based on the then current Toyota Camry. This gave the marque a more affordable car to sell, one with an already bulletproof powertrain. In recent years, in addition to luxury, Lexus models have become more performance oriented too, with the LFA supercar sitting atop the brand as its halo model. Meanwhile, Lexus is simultaneously appealing to eco-minded drivers with a full range of hybrid models. In fact, other than the LFA, every Lexus passenger car has a hybrid variant.
In other words, Lexus automobiles have indeed managed to become everything to just about everyone. Autobytel’s Lexus reviews provide in-depth information regarding the powertrains, interior features, styling and driving experience of new Lexus cars.