Looking for a new Lexus? Toyota’s premium division is now ready to let you know the price of admission to a slew of coming products, including the all-new 2013 Lexus GS 450h; three fresh members of the 2013 Lexus RX family (350, 350 F Sport and 450h); and the 2012 IS sedans. Most get minor bumps over their previous incarnations, but notably, Lexus is holding the line on the GS 450h, even though it’s the only one that’s been completely made over for the new model year.
It’s no doubt good news for customers, and it will be interesting to see if a sharper focus on pricing becomes a bit of a trend with Lexus. After all, the brand has been struggling of late, as have all the Japanese luxury divisions. Lexus sales have been up and down this year, with the brand posting a mere 3.6 percent increase in deliveries during the first quarter of the year, while Nissan’s Infiniti brand and Honda’s Acura division are down 5.6 percent and 1.8 percent, respectively, during the same time. And remember, the industry as a whole has improved by 13.3 percent in the first three months of the year, as the German competition—Mercedes-Benz, BMW and Audi—have all pushed sales upward by at least 15.5 percent.
Money isn’t everything in the premium segments of the industry, but even the “1 percent” enjoys a bargain every now and then, and despite these relatively small increases, Lexus products can still have a hard time matching up against the competition.