Lexus used the Pebble Beach Concours d'Elegance to take the wraps off the new 2013 GS 350 sedan.
Toyota CEO Akio Toyoda (yes, that is the Toyota family name) was the surprise guest on the ground to introduce this aspiring BMW beater. He promised a car with exceptional driving character after extensive testing at Germany's Nurburgring. Toyoda also hinted at plans for an entire revamping of the line over the next year with nine new or improved Lexus models. This not only signals that the company will be busy during auto show season, but it also acknowledges that Lexus is aware that aside from a few interesting cars like the LFA, its image has been heading for the comfy-but-boring territory that Buick used to occupy.
Outside the new GS does a good job of following the lines of the LF-Gh concept. The 2013 GS hints at some sexiness by keeping the hourglass grille from the concept. Lexus fans should get used to this new front end because the design is likely the new family face.