2012 Land Rover Range Rover Evoque: Competition
Yes, the 2012 Range Rover Evoque will gain most of its sales from buyers browsing the luxury CUV segment which is also where the BMW X3, Audi Q5, Mercedes-Benz GLK-Class and Volvo XC60 reside, but Land Rover also says that it expects some cross-shopping from sportier cars like the MINI Cooper S and the Audi TT. The combination of the Evoque and the Evoque Coupe gives Land Rover a one-two punch that no other luxury CUV can offer, but it will be interesting to see what kind of sales figures the sporty Evoque can steal away from some of these more mainstream rivals. Through the first nine months of 2011, Land Rover's best-selling model in the U.S. has been the Range Rover Sport, and the new Evoque should help draw in new sales without cannibalizing much from the other models - except maybe the low-volume Land Rover LR2. On a global scale, the 2012 Range Rover Evoque will be an important vehicle for the resurgent Land Rover brand as it will be available in more than 160 markets.