2012 Kia Soul: What Is It
Since 2009, the Kia Motors has introduced a new car or crossover into just about every vehicle segment in the U.S., and leading the Korean automaker's coming-of-age product blitz was the Kia Soul back in 2010. This quirky and fun-loving five-door econobox was aimed directly at Generation Y, and buyers gobbled them up helping launch Kia as a major player in the automotive industry. Just two years after its introduction, the 2012 Kia Soul looks to make sure that it remains ahead of the competition with revised powertrain line-up, updated styling and improved cabin technology. While commercials with pudgy, dancing hamsters might be enough to get our attention, Kia dropped off its updated Soul for this weeklong road test and review to show us that the car is more than just a marketing gimmick.