What it Is
Named “Soul” to, presumably, represent the SUV's Korean origin as well as the “collaboration between the home office in Seoul, South Korea, and Irvine, California," the 2008 Kia Soul is "a merging of tastes and design in order to breathe new life into a vehicle design, to, in essence, give a car a soul.”
Why It Matters
Kia's Soul Concept is an enticingly youthful crossover designed to attract young, active people to the Kia brand. It does so by showcasing the kinds of things active people want from their transportation, dressed in a modern, angular, stylish package highlighted by a wrap-around rear window, a wide track, and a sloped roofline.
Inside, the Soul Concept is decked out with a completely rockin’ and customizable multimedia/communications system, mood lighting, a configurable cargo area, and a remote-powered liftgate.
Photos by Brian Chee