2015 Kia Sorento Donated to Charity for NBA MVP Durant
Brand Gifting 5 Sorentos as Part of NBA Performance Awards
As part of its role as the Official Automotive Partner of the NBA, Kia is donating five brand-new 2015 Kia Sorento crossovers to charities selected by the five winners of this year's Kia NBA Performance Awards. The gifts are part of an ongoing effort that has seen Kia deliver more than 30 new vehicles to charities, in NBA players' names, since launching the award program during 2008.
This year's hardware honors some of the best performances of the 2013-2014 NBA regular season, starting with Kevin Durant of the Oklahoma City Thunder. The league's Most Valuable Player, Durant picked up his first MVP award by winning his fourth scoring title of the past five years, and also led his team to the NBA playoffs with the second-best record in the league. Kia will recognize his achievement by presenting a 2015 Kia Sorento to Moore Youth & Family Services, an Oklahoma-based community-services organization.
Also earning Performance Awards for themselves and 2015 Kia Sorentos for their charities were:
- Michael Carter-Williams of the Philadelphia 76ers was named NBA Rookie of the Year and chose the Fibrolamellar Cancer Foundation to receive "his" Sorento.
- Goran Dragic of the Phoenix Suns earned the NBA Most Improved Player Award and selected the City of Hope's Southwest Region to receive a Kia crossover.
- Joakim Noah of the Chicago Bulls picked up the NBA Defensive Player of the Year title, but he hasn't picked his charity yet.
Net heads also may know that the NBA Performance Awards usually include one for the best "Sixth Man," to recognize the league's top bench player, but for some reason, the 2013-2014 winner has yet to be named. After a quick spin around the Internet, it appears that Jamal Crawford is in line to earn his second Sixth Man trophy, but since he plays for the L.A. Clippers—still owned, for the moment, by Donald Sterling—execs are still pondering exactly how to present the prize.
Nonetheless, you can be sure that when that's all resolved, a 2015 Kia Sorento also will go to Crawford's charity of choice.