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2014 Kia Sorento Justice League Edition Now on Sale

Kia Auctioning Superhero-themed Sorento for Charity

Charles Krome
by Charles Krome
July 19, 2013
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A one-of-a-kind 2014 Kia Sorento, emblazoned with images of all seven members of DC Comics' Justice League, is now being offered on eBay Motors, with proceeds going to support DC’s “We Can Be Heroes” campaign to fight hunger in the Horn of Africa.

As our more comically oriented readers may know, the Sorento actually is the eighth in a series of Justice League vehicles from Kia. Previously, each individual member of the team—Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg—had been honored on separate Kia models. The 2014 Kia Sorento naturally made the ideal way to end the series, since its seven-seat cabin has a spot for every one of the Justice Leaguers.

Additionally, the exterior has some incredible airbrushed graphics from the crew of West Coast Customs, who followed drawings created exclusively for the Sorento by Jim Lee. No relation to Stan, Jim is an award-winning comic-book artist and the co-publisher of DC Entertainment, and he also helped introduce the custom Kia Sorento at this year’s Comic-Con in San Diego. In fact, he put the finishing touches on the vehicle’s artwork there in front of a live audience.

The Justice League 2014 Kia Sorento is still on display at the convention as of this writing, along with the rest of the Justice League vehicles, but from there it will head to the home of the high bidder from the eBay auction. And if a crime-fighting crossover isn’t your style, the “We Can Be Heroes” auction also includes a wide range of exclusive artwork created by some of the world’s top comic-book artists.

Bidding on the 2014 Kia Sorento—and the auction itself—ends on July 27, 2013; for more info, visit: www.ebay.com/wecanbeheroes.

“Our goal in 2013 was to bring our fans and the Justice League Super Heroes together in unique ways to fight the hunger crisis in the Horn of Africa. That effort started with the once-in-a-lifetime opportunities we’ve been able to offer through our crowdfunding campaigns that have raised over $285,000 to-date,” said Diane Nelson, president of DC Entertainment. “Now, through these tremendous partnerships with Kia and eBay, the auction will take the offerings to a whole new level with a truly one-of-a-kind, and fully driveable, CUV customized by Jim Lee.”


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