Some may disagree, but we’re confident in saying that when asked why they shop at Wal-Mart, most folks won’t talk about top-notch quality, fashionable duds, or must-have techno gadgets not found anywhere else. The same can be said of Kia, which may be why this week’s television ad from our local dealer focuses on one particular Kia’s rock-bottom price and little else. Simply put, Kia has made a name for itself by selling affordable, well-backed vehicles.
Those days are heading for the history books. Yes, value pricing and long-term warranties are still part of the deal, but the 2011 Kia Sorento, like the Forte Koup, marks this Korean brand’s transition into a maker of stylish and feature-laden products built to compete not only in terms of value, but also -- and possibly more importantly -- in terms of desirability.
Photos courtesy of Kia.