2012 Kia Rio First Drive Review: Introduction
Over the last two years, Kia has introduced some impressive new products ranging from the sporty Optima to the spacious Sorento, but with the market for subcompact "B-segment" cars heating up, the introduction 2012 Kia Rio could be the next step for Kia to continue to gobble up market share. Kia says that it is the fastest-growing car company in the United States since 2008 with sales up around 61 percent, and the company keeps coming out with new products to prove this is not just a fluke. Initially, the 2012 Kia Rio will launch only as a hatchback (the Rio sedan will be available early next year), and Kia invited us out to Austin, Texas to drive only the five-door Rio (which is no longer referred to as the Rio5) as well as the updated 2012 Kia Soul. As Kia's most affordable model and one of its best-selling models, the Rio and Soul, respectively, represent yet another momentous milestone for the Korean automaker in just its 18th year of selling cars in North America.