Great styling sells cars, and you need look no further than the 2014 Kia Optima for proof. Until this current version of Kia’s midsize family sedan debuted for the 2011 model year, Optimas were either weird or they were bland. Then, after a decade of offering great warranty coverage and delivering impressive reliability failed to bring buyers to showrooms in big numbers, this third-generation version of the Optima arrived and Kia sales caught fire. Distinctive and desirable sheet metal finally did the trick.
Now, for the 2014 model year, Kia gives its popular family car an update, freshening the styling, improving the interior, and adding new safety and infotainment systems to ensure that the Optima remains competitive against newer alternatives.
Given the changes, I decided to get reacquainted with the Optima and spent a week ferrying my family around the Los Angeles suburbs in this Ebony Black SX Turbo. Except for arguments over who was going to get stuck in the front passenger’s seat, everybody was happy with this Optima.