Kia has been lacking a flagship luxury model since the Amanti was cancelled in 2009, but the all-new 2013 Kia Optima SX Limited is ready to fill this luxurious role. Unveiled earlier this year at the Chicago Auto Show, the Kia Optima SX Limited (also known as the Optima SXL or Optima Limited) began rolling off the production line at Kia's West Point, Ga. assembly plant last month, and the cars are beginning to hit dealerships this week. The top-of-the-line Optima SX Limited will come fully loaded with a starting MSRP of $34,500 (not including the $775 destination charge).
This starting price marks a $13,300 premium over a base Optima LX and a $7,700 premium over the Optima SX, but the car can easily be looked at as a more luxurious version of the Hyundai Azera suddenly making the price seem more reasonable. Starting with the already well-equipped Optima SX, the Limited adds a more distinct styling with unique chrome 18-inch wheels, LED running lights in the front fascia, red-painted front brake calipers and chrome accents on the decklid spoiler and lower door trim. The new Optima SX Limited is only offered in three colors (Snow White Pearl, Titanium Silver and Ebony Black).