Kia’s midsize sedan is all new and moving upscale

Overview

Most of us have heard the expression “champagne taste on a beer budget,” but Kia is refuting that notion with the introduction of the redesigned 2006.5 Optima. Thanks to Kia, consumers no longer need to settle for drab and boring just because they might be monetarily challenged. The new Kia Optima offers upscale good looks, a well-designed interior with lots of room, a choice between a four-cylinder or a V6 engine, and respectable handling for a value-packed price. The 2006.5 Kia Optima’s sticker ranges from just under $17,000 to around $24,000 for a fully loaded EX with a V6. This is good news for buyers looking to get the most car for the money while still satisfying the desire to drive something that looks upscale.

It’s not surprising that Kia’s recent sales spurt has coincided with significant improvements in design and quality. The company’s biggest hurdle was to dispel a reputation for questionable construction, a work still in progress and kicked off by a ten-year/100,000-mile powertrain warranty. Since the warranty program began, sales have been brisk and customers are looking at the brand in a new way. Now that the new 2006.5 Optima is in showrooms, the difference between what Kia was 10 years ago and what it is today is vast.

Your first glance at the Optima midsize sedan will have you wondering if what you see is really a Kia. This new body design is modern, handsome, clean, and has the upscale look Kia has needed to win both hearts and minds. We feel that even the base model is appealing despite wearing plastic wheel covers. It’s nice to see the underdog score a decisive design blow to the competition.

Kia claims that the new Optima provides more interior room than its competitors, but that claim wasn’t obvious to us during our test drive. Designers have succeeded in bringing the Optima’s interior components upscale by incorporating dampened covers and assist handles, lined storage and tray areas, and a well-finished headliner – especially around the sunroof. The Optima also gets triple-sealed doors to reduce wind and road noise. We suggest stepping up to the EX model for the leather seating and door panels with perforated inserts, because the lower grade cloth interior just didn’t cut it for us. In our opinion, if you’re driving a car that looks upscale on the outside, the inside should look just as good.

Kia offers the 2006.5 Optima in two trim levels. The base LX model gets you air conditioning, power windows and door locks, power heated outside mirrors, a tilt steering wheel, and a six-way manually adjustable driver’s seat. The standard appointments don’t stop there, because you also get a six-speaker CD stereo system, a 60/40-split folding rear seat, an illuminated glove box, and a trunk light. The LX comes standard with a 2.4-liter four-cylinder engine mated to a five-speed manual transmission. Adding the optional five-speed automatic transmission with Sportmatic manual shifting adds cruise control, keyless entry, a tilt and telescopic steering wheel, floor mats, and steering wheel-mounted audio controls. You even have the option of stepping up to a 2.7-liter V6 and getting alloy wheels and dual exhaust outlets as part of the deal. A fully optioned LX with the V6 will only set you back $19,945. Have a bit more in mind? Step up to the EX model and get an automatic transmission, alloy wheels, fog lights, solar glass, chrome door handles, metal sill plates, a trip computer, foot and door courtesy lights, a leather-wrapped steering wheel, an eight-way power adjustable driver’s seat, automatic climate control, and a 360-watt Infinity audio system.

Along with all the 2006.5 Kia Optima’s standard appointments, buyers also get a ten-year/100,000-mile powertrain warranty. Every Optima also comes standard with the following safety equipment: dual-stage front airbags, front passenger detection sensors, front side-impact airbags, side-curtain airbags, active front headrests, tire pressure monitors, and front seatbelts with pretensioners and force limiters. An array of options include special pearl white paint, a power sunroof, a rear spoiler, ABS with brake assist, and a traction and stability control system. Clearly, Kia is serious about offering buyers a lot of value for their money.

Eighty percent of new Optimas will be equipped with a 161-horsepower four-cylinder engine delivering 163 lb.-ft of torque and running on regular grade gasoline to achieve an EPA-rated 24 mpg in the city and 34 mpg on the highway. Stepping up to last year’s 2.7-liter V6 hardly makes sense since it only provides 24 more horsepower at 185 horsepower and delivers a mere 182 lb.-ft. of torque while getting worse gas mileage. Supplying the Optima’s ride and handling are MacPherson struts up front coupled with a multi-link rear suspension, and stabilizer bars add roll stiffness front and back. Steering is a speed-sensitive rack-and-pinion system anchored at each corner by either standard 16- or optional 17-inch wheels shod with Michelin tires that enhance both the ride and the handling.

With the amount of standard equipment Kia is throwing into the redesigned 2006 Optima, combined with a fantastic warranty and handsome design, this is definitely a car that provides a champagne image while staying within a beer budget.