Kia Hikes Its Support for Sport as Sponsor of College Football Hall of Fame
Atlanta-based Hall Builds on Kia Manufacturing Presence in Georgia
With bowl season upon us, and Notre Dame and Alabama set to battle it out for the NCAA Division I championship, we’re still a few weeks away from sorting out most of the winners and losers in this year’s college football season—but there is at least one team that has clinched a share of gridiron greatness for the year: Kia, which recently announced it had become a founding sponsor of the new College Football Hall of Fame.
The 94,000-square-foot Hall is expected to open in Atlanta near the beginning of the 2014 college football season, and will be located next door to the Georgia World Congress Center—one of the largest convention centers in the country—and the city’s famed Centennial Olympic Park, built for the 1996 Summer Olympic Games. Of course, this is far from Kia’s first foray into the sport of college football. The brand also is currently a sponsor of the 2013 Outback Bowl, slated for a New Year’s Day broadcast on ESPN, and Official Automotive Partner of the NCAA’s Southeastern Conference (SEC)—home base for the previous six BCS champions as well as one of this year’s challengers, the University of Alabama.
However, there may be another reason that Kia has gotten involved with the College Football Hall of Fame, as explained by Michael Spraque, executive vice president of Marketing and Communications for the brand: “Kia is proud to call the state of Georgia home to our U.S. manufacturing plant. We are excited about the addition of a new attraction to the Atlanta-area and the opportunity to showcase the fantastic Sorento and Optima vehicles built nearby in West Point, Ga.”
The vehicles are showcased on the next page, too, for Autobytel readers who want the lowdown on two of Kia’s up-and-coming all-stars.