An ambitious model emerges...
Kia is embarking on an ambitious new road these days. The automaker is producing cars that not only look great, but are built well, drive nicely, and boast tons of great interior features. Now has come the time for the Kia masterstroke it seems, because the all-new Cadezna is ready to grace showrooms and roadways across the country… and it’s going to prove that America is ready for a $40,000 Kia.
That’s right, the Cadenza, which starts at about $35,000, will run the average buyer about $40,000.
How will this car be made possible? Kia believes there is a new category of shopper living in an area that the automaker refers to as an “emerging space”. It exists between the mainstream and the luxury world, and it’s precisely the type of vehicle that is the 2014 Cadenza. Kia feels that the definition of wealth has changed in this country and those with money no longer seek showy methods of status display. There are other ways to feel like you’ve spent your money well… and it doesn’t require a badge from a German automaker on the nose of the car.
Does the Cadezna actually deliver on the promise of providing that emerging space level of luxury that it claims? We spent a day with the car criss-crossing roads across Southern California to find out.