Why the 2013 Jeep Wrangler Rubicon 10th Anniversary Edition Matters: To celebrate the fact that Four Wheeler magazine’s “4x4 of the Decade” has now been on sale for a decade, the 2013 Jeep Wrangler Rubicon 10th Anniversary Edition is currently on the track for a spring debut at local Jeep dealerships across the country. Although first, of course, it made a pit stop at the current 2012 Los Angeles Auto Show, where folks got at an early look at the new ne plus ultra of the off-roading world.
It’s another in a long line of Wrangler special editions that each have a fairly daunting task: Keeping a fresh face on a vehicle that is so much more capable than its “rivals” that winning awards like Autobytel’s SUV of the Year has become almost routine. After all, similarly sized vehicles like the Ford Escape, Honda CR-V and Toyota RAV-4 are car-based crossovers that wouldn’t get past the Rubicon trailhead, while vehicles with semi-comparable off-road prowess—from the likes of Land Rover, for example—can cost tens of thousands more than the Wrangler.
And while exact pricing for the 2013 Jeep Wrangler Rubicon 10th Anniversary Edition has yet to be revealed, the vehicle’s MSRP is unlikely to change that equation much.