Jeep’s icon model completes its makeover

2012 Jeep Wrangler: What is it?

Jeep is an icon and seventy years after it started duty as an Army “light reconnaissance vehicle”, the Jeep brand is known around the globe; it is second only to Coke in name recognition. Today, Jeep is in the Chrysler portfolio of brands and its Wrangler model continues to grow in both popularity and prowess. Wrangler sales have flourished and hit the highest volume ever, with record-breaking numbers each month this year.

The 2012 Jeep Wrangler is a rear drive SUV that comes in 2-door and 4-door models, with all-new and more premium interiors, plus it now has more power, a tougher chassis, improved on-road handling, and greater fuel economy. The Wrangler’s exterior build style and under-the-hood technologies carry over the off-road capabilities that have given it the reputation as one of the most highly-regarded and rugged adventure vehicles on the planet, but its appeal has broadened to attract a much larger and more diverse audience of buyers, including city dwellers, to a model that Jeep describes as “the original fun-and-freedom machine”.

There are different thoughts about the derivation of the Jeep name. Some think it came from the blending of the letters “GP,” the military abbreviation for “General Purpose” and others claim the military runabout was named for a popular character, “Eugene the Jeep” in the Popeye cartoon strip. Regardless of its origins, the name became part the American lexicon.