When Jeep launched a trio of custom-look special editions in March, one particular member of the family was notably conspicuous by its absence—until now: The 2012 Jeep Wrangler Altitude Edition joins similarly sinister versions of the Jeep Grand Cherokee, Jeep Compass and Jeep Patriot in dealerships in May.
“One of the many things Jeep enthusiasts love is the series of limited-volume, special-edition Wrangler models we produce,” said Mike Manley, president and CEO of the Jeep brand. “The new Wrangler Unlimited Altitude builds on the previous models and delivers consumers yet another fun and distinctive Jeep vehicle straight from the factory.”
The appeal of limited-edition Jeeps is especially high for Wrangler fans, too, as proven by the recent success of models like the Wrangler Call of Duty and Arctic. Backed by the popularity of special versions like these, along with a thoroughly updated cabin and powertrain, the Jeep icon has continued to see very strong sales through 2011 and into this year. In fact, sales of the Wrangler were up 43 percent in March and 30 percent in Q1 of 2012.
And these jumps represent serious volume: With 12,557 March deliveries, the Wrangler topped the combined sales of all three of Hyundai’s crossovers by almost 1,900 units.